Google craves content. Not just any content though, it hungers for good quality, authoritative, well composed content. The content must also be 100% original.

One black hat SEO tactic developed some time ago involved stuffing a page with all the keywords that the SEO reseller knew Google was hunting for. This worked until the Google engine became more intelligent.

Today you still see some SEO companies trying to put too many keywords into a page although most have become wise to the problems it causes. The key now is to balance using enough keywords without reaching this threshold that in made more difficult because Google offers no precise guidelines. Despite what you may read on the web there is no set percentage or keyword density.

The copy-writing part of the process of ranking a site online is often neglected either because the individual building the on page search engine optimization does not have copy-writing skills or worse still they do not understand the importance of the information they will be publishing online. It is highly recommended therefore to hire someone who understands exactly how what is required.

Google’s requirements for content is that is must be user friendly (easy to navigate and read) and it should be written in language that is natural. Too much trickery with words on a page can have the opposite of the desired effect and Google will penalize sites that offer a low quality experience and are merely throwing keywords all over the page in order to rank.

Copy-writing is an art, especially when married with an SEO service.At XWeb Consulting we take this part of our service seriously. Everything is written in house by professional copywriters who are trained to work within the scope of our own search engine optimization standards.

Once your content is written (or re-written for you) it is then passed to James Bastin to be further optimized for the web. The the content is also put through software to check for duplication before the page is signed off as a complete work.

It is this attention to detail in SEO copy-writing in combination with solid SEO marketing that sets us apart. Minute details can have a significant bearing on the way Google’s robots will view and ultimately deliver up your information to potential clients.